Google updates coming almost every month but how these updates are beneficial for doing SEO is a question for all webmasters.

Earlier Google Webmaster changed their name to Search Console without any specific reason. This was not effected performance or any major changes in Search Console interface. But this was starting as Google introduced one by one many changes.

Recently Google removed content keyword feature from Google Webmaster / Search Console which was much beneficial for optimizing content over webpages. Webmasters are shocked after receiving this news because this one was very important feature for them. Content keywords allows webmaster to significance of keywords within content, using which webmasters were able to identify new keyword scope.

This was not the first time when Google dropped such useful things from it’s webmaster tool. Prior to this Google dropped SiteLink demotion feature which was also beneficial for webmasters at the time of doing ORM (Online Reputation Management). This feature allowed webmaster to demote any unwanted webpage which is appearing in Google SERP.

Since Google removing all the beneficial tool access for doing perfect SEO, It is require of hiring any Online marketing experts, who can find out latest change in online medium and take effective step to implement for better SEO position.

You can consult with our experts at DigitalBulbs; as per your convenience time before you opt with any Digital Marketing service. Subscribe our blog for regular updates.

Experts at DigitalBulbs suggest you to keep your e-commerce website ready for this Black Friday holiday sale when customers rushing to your website.

Black Friday does not sound good to hear but it is also true that there are advertisers who offer huge discounts on everything. Even customers wait for whole year and start their shopping with Black Friday sale.

Business owner having website, especially E-Commerce store needs to take primarily actions before customers visit their website. Attractive website design and discounts only works when customers are able to reach on your website. For this perfection, your website must be SEO friendly and if it is not ranking google, Bing and other search engines, you should start working on it immediately.

It is not like Halloween scary story, published here but after following some of the major tips it would be more beneficial to optimize your website. By following these simple tips Business Owners and Digital Marketing Heads can expect a good conversion rate through their online e-commerce store.

• Separate offer / Discount webpage:
A very common practice by e-commerce webstore owner is creating separate offer page using same content available on their website. This looks good from customer’s point of view as they can see all their discounted products on same page. But due to duplicate content, it is not SEO friendly.
For solving this problem, it is important to use either canonical tag of original page or use meta robots tag to avoid duplicity of content.

• Use Only Crawlable urls:
Categorization of every product page is great, so that it is easily accessible while navigating the webstore. But extra user friendly filters like sort by price, relevancy, popularity etc can generate some dynamic pages. Dynamic pages are such webpages which are not SEO friendly but these are user friendly when navigation any e-commerce website. So keeping these extra filters is good idea but make sure that dynamic urls are blocked for all search engines.

Since advertisers are too busy for this black Friday sale and might not get chance to do other required activities for optimizing website. Meet our Digital Marketing experts at DigitalBulbs for getting best results.

In the last article we discussed what inbound marketing is all about. It is basically letting your audience find you rather than the other way round where you broadcast your message, hoping it will reach your prospects.
We also discussed the steps involved in Inbound Marketing where you attract, convert, engage and promote your brand. There are several techniques involved while doing Inbound Marketing.

The Techniques Involved in Inbound Marketing

Inbound Marketing strategy involves a cohesive thought process where the marketing messages are strung together and implemented using various digital marketing platforms. The exact techniques used depend on the type of business, its business goals and the audience. Listed below are the core techniques implemented for a successful Inbound Marketing strategy:

Content Marketing:

The foundation of any inbound marketing strategy is content. We have all heard the oft repeated statement that content is king. This holds true because it is information available on the internet that drives people to visit various websites. A relevant and well written content for people is what attracts them to a website. If the written content provides meaningful information to users, they continue to visit a website seeking more information. A business website is relevant as long as it continues to provide the right information.

Search Engine Optimization:

Keywords typed by a user connects them to the information available on a web page. A website needs to be optimized to attract the right kind of audience to a website, enhance the user experience as well as fulfil the conditions of a search engine for it to rank well in SERPs. Otimizing a website and ite content for search engines, without compromising on the user experience, is the key to driving free traffic.

Social Media Marketing:

A strong social media presence is important as it gives easy access to the core consumers of a brand. People can connect to a business in real time. It helps in understanding the needs of your audience and provide them with updated information instantly. To use social media effectively brands need to have the ability to listen to its customers, respond to their problems and offer solutions.

Email Marketing:

The ‘inbox’ gives direct access to your prospect. Once a lead has given consent to a business to send emails to them, email becomes an excellent tool to keep people engaged and build a relationship with prospective buyers. Also, as a business, you have a greater possibility of customer retention. However, Email Marketing is based on permission given by users to receive emails from a business or a website. Cold emailing is not a part of inbound.

There has to be a common thread running through all the techniques to integrate all information in a cohesive manner for the end user.
Learn to create a comprehensive digital marketing strategy with Digital Directions and earn an internationally recognized OMCP certification.

Doing Search Engine Optimization seems easy but it is actually not. As even a very small error can be effective negatively and heart your overall SEO score very badly.

Every business owner must have already faced such issues when they already asked an agency to manage their SEO of business websites. These moments are really embarrassing when you found suddenly a huge drop in traffic which directly effects on sale through business website. All these scary moments are possible not to happen when following some guidance providing by Google on this Halloween 2016.

Things which are not allowed for doing right SEO of your website

There are many things which are not allowed but still some of them are highly recommended for not to do, mentioned below:

• Content over website which being generated automatically
• Link schemes participation for passing link juice to your website
• Creating unnecessary pages with no original / useful content
• Use separate content for both (Spider & User) i.e. use of cloaking
• Redirect user on separate page instead of actual requested page; i.e. sneaky redirection
• Using hidden text or links over website pages
• Creating separate page for high ranking in search result for specific search queries
• Use content on your own website from other reputed webpages
• Target irrelevant keywords on high ranking webpages
• Create page for installing virus, Trojan on user’s system
• Sending automated queries to Google and increasing number of indexed pages

Apart from above, there are things which business owner needs to take care, unless they hired any best & leading digital marketing company like DigitalBulbs.

Regular checks for website health and issues:

• Since penguin already merged with Google search algorithm, so it is require to always check penalty status and if it is there then take immediate required actions
• Review broken links of your website and fixing them, even in webmasters too.
• While rebuilding website or updating themes, then make sure to implement 301 redirection of old pages into new relevant pages.
• Regular checks of robots.txt file and update when unnecessary pages are getting index.

So this Halloween, SEO seems scary but it is not when you are following right SEO guidance with well planned strategy. Keep subscribe of our blog for more updated information.